Writing Web Page Content – 7 Awesome Tips

July 11, 2011

in Online Writing

1. Avoid Excessive Exclamation Mark Usage

Unless your page is all about humour then don’t start using exclamation marks everywhere. It might be tempting to emphasise everything you say, and as a kid this was always a cool thing to do, and that’s the key point here, it looks child-like and unprofessional.


Don’t be tempted to capitalise entire sentences either, and certainly don’t capitalise entire pages. CAPS are difficult to read when bunched together and look very amateur. You aren’t shouting at the reader, so you dont need to use multiple capital letters.

3. Keep Fonts, Colours & Bolding Uniformed

At first it might seem like a good idea to use multiple colours and fonts on a page to make things stand out, yet in truth this will make a page look busy and amateur and off putting. Stick with one font and one colour, or two if you really must use a different colour for subheadings. Make use of bold for subheadings too, and where appropriate you can bold sentences you really want the reader to notice. Do not, however, overdo your bolding, keep such activities uniformed and pattern-like for the reader. Italics can be used for quotes and names/titles, but again, like bolding should be kept to a minimum so not to disrupt the flow of the text.

4. Write For First Time Visitors

When devising your web copy think about a visitor reading the page for the first time. For example, if you are using technical terms, you will want to dumb these down to ensure the reader fully understands what you mean. Use a tone and style that encompasses the widest possible audience for the industry you are targeting.

5. Use TextLinks Wisely

Where you have the opportunity, use textlinks to guide the reader to other areas of your site. Make sure, however, that the anchor text you link out from is contextually relevant to the page you wish to link into.

6. Keyword Density

Use 2-3 main keyword phrases throughout your page and seamlessly work them into the page title, subheadings and copy. Don’t stuff you content full of keywords in a bid to get more traffic; this will in fact have the reverse effect.

7. Let The Page Breathe

There is nothing more awkward to read that a page with no breathing space. Break your paragraphs down into less than ten sentences and don’t split copy up awkwardly between adverts. Make sure your copy is nicely spaced and use a readable font like Arial 12 or Verdana 11. Use images wisely where you need to, but don’t let images overly interfere with the flow and layout of the copy.

Leave a Comment

Previous post:

Next post: