How To Write A Blog Post

June 24, 2011

in Online Writing

The blog0sphere is huge, with hundreds of new blogs created every week. However, very few of these blogs ever entice more than a few visitors, and most never receive any comments or followers. This is largely because the content is weak or poorly delivered, and simply doesn’t stand out from other blogs in the same niche. The key to a successful blog is without doubt compelling content. Great content creates loyal readers that keep coming back for more.  Here are some essential tips to get you started on writing great blog posts.

Create An Enticing Title

With a huge volume of content being churned out across the web every day, you must make the title of your post stand out amongst the crowd. Your title should be relevant, but at the same time exciting and enticing. This isn’t as easy as it sounds, yet it is vitally important for luring readers. You will also need to keyword target your your title by picking a popular search term linked to your post.

State Your Intentions In The First Paragraph

People have short attention spans, and unless you grab their attention immediately they will bounce to another blog. In your first paragraph make sure you state your intentions for the post and give an overview of the subject matter. Be creative, yes, but let the reader know where you are going with this post and give them good reason to follow you to the final destination.

Make Good Use of Paragraphs

There is nothing worse than a blog post that reads in huge chunks of text, and worse still includes no paragraph breaks. Break text down into paragraphs of no more than 10 lines each. If a trail of thought leads you over this amount then so be it, but try your best to break text down into digestible chunks.

Use Lists and Subheadings

A great way to keep your readers’ attention is to utilise lists to summarise a subject  matter and highlight key points. Break down an argument into numbered or bulleted points, and use bolded sub-headings to highlight different sections of your post. Lists are useful because many readers skim read pages, not really fully reading the text. Lists allow skim-readers to quickly decipher the subject matter and then read deeper if they feel compelled to do so.

Stay On Point

Don’t waffle or go off on unnecessary tangents. Stay close to the subject matter and use concise sentences that make reading easy and enjoyable. If you do need to explore a separate subject area contextually related to the post, then be sure to inform your readers of the purpose, and make sure you seamlessly tie the diversion back into the main pathway of the post, integrating it pleasingly without entirely disrupting the flow.

Watch Your Word Count

Over 300 words and under 1000 words is a good rule of thumb, although isn’t set in stone. Many popular bloggers can get away with writing over 1000 words because they have a dedicated following of fans eager to read their every word. However, under 300 words renders your post a little thin on quality and substance.

Creating Linkbait

Linkbait refers to content that compels people to link in to it. To create linkbait-worthy posts you need to give away valuable information or write something very humorous or challenging. An example of a good linkbait post would be, “10 Ways To Make A Million Dollars In A Month”. If the content really did work this would most certainly become a highly linked post.

Include Some Multimedia

Blog posts look so much more attractive with a form of media embedded in the page. Media also provides a secondary base of interaction for the reader.  Include one or more relevant pictures with each post, and on occasion test the water with video content.

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